High-Impact Social Media Advertising
Your Dream Clients Are Scrolling. Let’s Make Sure They Stop on You.
We craft ad campaigns that connect emotionally, convert consistently, and grow your business, without the guesswork.click to find out more ↓
Marketing Feels Like A Full-Time Job, Because Without a Strategy, It Is.
You’ve got a great service. You’ve got happy clients. But growth? That’s inconsistent. Leads are slow. Your posts go unseen. And DIY ads? A money pit.
You shouldn’t have to become a full-time marketer to get new clients. That’s where we come in. At Nova, we build high-converting, emotion-led ad campaigns on designed to generate real results, not just clicks.
We build and manage ads on:
What You Get With Us
From strategy to creative to optimisation, we handle it all so you can focus on running your business.
how it works
From Strategy to Results – Here’s the Journey
1. Free Strategy Session
We kick things off with a no-pressure, 30 minute call to understand your business, where you’re at, what’s been working (or not), and what kind of growth you’re aiming for.
This isn’t a sales pitch. It’s a real conversation to:
Understand your offer, audience, and goals
Identify roadblocks in your current marketing or lead flow
Explore whether paid ads are the right move right now
Map out a clear next step — even if you don’t work with us
We’ll ask smart questions, offer honest insights, and if we’re a good fit, we’ll outline exactly how we can help you get results.You’ll walk away with clarity, direction, and a better understanding of what it takes to grow with social ads, whether you do it with us or not.
It’s free. It’s relaxed. And it could save you thousands in wasted time and budget.
2. Viability Assessment
Once we’ve got clarity from your strategy session, we dive deeper to see how your business stacks up in the real world.
We analyse:
What your top competitors are doing (and what’s actually working)
Gaps in the market you can take advantage of
Trends in your industry’s ad landscape
How your offer can be positioned in a way that’s unique, desirable, and scalable
This step is about finding your angle — the messaging sweet spot that will cut through the noise and make people stop scrolling and start clicking. We don’t just want to run ads. We want to make sure they stand out and convert.
If we don’t think your offer has legs yet, we’ll tell you — and show you how to adjust it for success.
3. Strategy + Planning
This is where your campaign comes to life.
Based on your brand tone, ideal audience, and the angle we uncovered in the viability assessment, we begin crafting scroll-stopping creatives that speak directly to the people who need your service most.
That might include:
Ad scripts with the right hook, story, and emotional triggers
Video content filmed with you, or a hand-picked actor that matches your brand
Static creatives (image ads, carousels, quote graphics) that stop the scroll
UGC-style content that feels authentic and relatable
Voiceovers, subtitles, emojis, and branding — every micro-detail counts
We don’t just make pretty ads. We make persuasive content designed to connect, build trust, and convert.
The creative is built for where your customer is in their buying journey whether they’ve never heard of you, or they just need a final nudge to book.
Step 4: Launch & Optimise
With all systems go, we launch your campaign on Meta (Facebook/Instagram), TikTok, or YouTube Shorts — depending on where your audience lives.
This is where strategy meets precision:
We split test multiple versions of your ads to see what resonates
We monitor engagement, cost-per-click, and conversion metrics daily
We adjust targeting, creatives, copy, and placements to keep improving
If something isn’t working, we pivot fast. If something is working, we scale it.
You’ll also get access to your own live reporting dashboard, so you’re never left in the dark.
Most agencies stop at “launch.” We dig into the data and keep pushing performance so you get more leads for less spend.
Step 5: Leads, Bookings & Growth
This is what it’s all been leading to: qualified leads landing in your inbox, your calendar filling up, and your business growing — without the stress.
We’ll make sure:
Your leads are going into the right system (form, CRM, email, booking app)
You’re getting not just volume, but quality — leads who actually convert
You know what to say once they show up (we can help with nurture sequences and scripts too)
Plus, we’ll meet regularly to review performance, refresh creatives, and scale what’s working — all without locking you into a long-term contract.
We don’t win unless you do. Our job is to build a system that fuels sustainable growth, not quick wins that fizzle out.
Real Results. Real Businesses. Real Growth.
Don’t just take our word for it — here’s what happens when strategy, creativity, and purpose align.
Mariani Migration
Migration Consultants
Mariani Migration was struggling to stand out in a crowded space filled with generic promises. Their core audience Italian expats and skilled visa seekers, needed clear information, cultural relatability, and emotional reassurance. Traditional ads weren’t resonating, and enquiries were low.
Solution
Created emotionally engaging video scripts around family reunification, partner visas, and real client stories
Produced ads in both English and Italian to better resonate with their core demographic
Filmed relatable, real-world content including humour-based skits and expert-led breakdowns to humanise the brand
Results
Positive Income Properties
Real Estate Investment (Co-living & Dual Key)
Positive Income Properties struggled to break through skepticism in the investment space. Their target audience, busy professionals and SMSF holders, didn’t trust “get-rich-quick” property schemes and often abandoned the funnel before booking a call. Despite having strong expertise, the business lacked a marketing engine that clearly built trust and authority.
Solution
Nova developed a full-funnel Meta Ads strategy that combined emotional trust-building with clear, data-backed messaging.
We scripted and filmed talking-head style expert videos to showcase credibility and provide value before the pitch.
Introduced lead qualification forms that pre-filtered time-wasters and improved booking quality.
Set up their Meta Ads account from scratch, launched video ads targeting high-income investors, and linked directly to their booking system.
Results
Dabba Cartel
Food Delivery (homemade lunches for Melbourne offices)
Dabba Cartel was a new brand with an ambitious vision: to deliver fresh, home-style meals to office workers. Their challenge was two-fold: educate the market about a new concept and build enough brand trust to convert website visitors into paying subscribers.
Solution
Nova built their brand from the ground up:
Crafted brand messaging focused on authenticity, health, and convenience
Created product collections for 2, 3, and 5-meal subscriptions with dynamic menu options
Designed the user flow to simplify day selection and improve customer onboarding
Advised on future content strategy (reels, influencer collaborations) to accelerate local growth
Results
Frequently asked questions
Results vary depending on your offer, audience, and industry — but our focus is always on qualified leads and sustainable ROI.
Some clients start seeing leads within the first week. Others take 30–60 days of data and optimisation before scaling up.
We’re not here for vanity metrics — we care about conversions, bookings, and sales.
Not at all. While having you in the ads can build trust, we can also:
Use professional actors who align with your brand
Create UGC-style content
Produce voiceover videos, animations, or image carousels
We’ll recommend what works best for your brand, comfort level, and industry.
We primarily run campaigns on:
Meta (Facebook & Instagram)
TikTok
YouTube Shorts
We’ll choose the right platform based on where your audience is most active and what type of content performs best for your niche.
Absolutely. That’s where we shine.
We don’t just make content — we develop a custom strategy based on:
Your offer and ideal client
What’s working in your industry
Where the gaps are in the market
The most efficient path to conversions
Many businesses waste money on ads because they:
Target the wrong people
Lead to weak landing pages
Don’t communicate the value of the offer clearly
Use cookie-cutter strategies that don’t convert
We fix all of that. Our process includes viability assessment, creative testing, and CRO-backed landing advice to make sure every dollar is working hard.
Nope. We offer month-to-month agreements because we believe in earning your business through results — not fine print.
Typically:
Strategy + Creative Planning: 1 week
Ad Production: 1 week
Launch & Optimisation: Begins in Week 2 or 3
In total, we can launch your campaign in 1–2 weeks, depending on complexity and your availability for reviews/approvals.
We make it as low-lift as possible. We’ll guide you on what we need, but generally:
Info about your offer(s) and business
Access to your Meta/TikTok/YouTube ad account (we help with setup)
Brand assets (logo, fonts, colours – if available)
Any testimonials, videos, or content you’d like to include
Don’t worry — we walk you through everything, step by step.
Ready to take your business to new heights?
Let’s build a custom strategy that grows your business — with clarity, confidence, and results.