Getting more call outs for Aussie Locksmiths through website, SEO & ads marketing
Because being invisible on Google costs you jobs every single day
Getting more call outs for Aussie Locksmiths through website, SEO & ads marketing
Because being invisible on Google costs you jobs every single day
When someone’s locked out, stressed, or stranded, they don’t shop around.
They search Google and they call whoever shows up first and looks legit.
If your business isn’t visible in that moment, the job doesn’t go to a better locksmith.
It goes to a louder one.
Over the last four years, we’ve helped locksmiths in Melbourne and Adelaide build and scale profitable businesses by fixing this exact problem.
One Melbourne locksmith invested over $2 million in Google Ads across three years and generated 3× return on ad spend — not through gimmicks or cheap clicks, but by putting the right message in front of the right people at the exact moment they needed help.
That’s the difference between traffic and intent.
Our approach is simple and ruthless:
We identify your specialty — emergency, residential, commercial, automotive
We position you as the obvious choice, not just another option
And we make sure you show up when customers are ready to call, not just browse
We do this through conversion-focused websites, local SEO, and high-intent Google Ads — all working together as one system.
No guesswork.
No wasted spend.
Just consistent visibility where it actually counts.
When someone’s locked out, stressed, or stranded, they don’t shop around.
They search Google — and they call whoever shows up first and looks legit.
If your business isn’t visible in that moment, the job doesn’t go to a better locksmith.
It goes to a louder one.
Over the last four years, we’ve helped locksmiths in Melbourne and Adelaide build and scale profitable businesses by fixing this exact problem.
One Melbourne locksmith invested over $2 million in Google Ads across three years and generated 3× return on ad spend — not through gimmicks or cheap clicks, but by putting the right message in front of the right people at the exact moment they needed help.
That’s the difference between traffic and intent.
Our approach is simple and ruthless:
We identify your specialty — emergency, residential, commercial, automotive
We position you as the obvious choice, not just another option
And we make sure you show up when customers are ready to call, not just browse
We do this through conversion-focused websites, local SEO, and high-intent Google Ads — all working together as one system.
No guesswork.
No wasted spend.
Just consistent visibility where it actually counts.
Services we provide to get you more clients
Content
Creation
Tired of blending in? We create engaging, brand-aligned content that builds trust, sparks interest, and drives action across video, photo, design, and copy.
Social Media Management
Your socials shouldn’t be an afterthought. We handle the strategy, posting, captions, and community — so you stay consistent and top of mind.
Social Media Advertising
Turn scrolls into sales. We run high-converting ads across Meta, TikTok, and YouTube — from creative to targeting to optimisation.
Website
Development
A great service needs a great site. We build clean, fast, mobile-optimised websites that show off your value and turn visitors into leads.
Google
Advertising
Be there when people are searching. Our Google Ads strategies get you seen by the right audience at the exact moment they’re ready to buy.
Google Business Profile Optimisation
Turn searches into calls. We optimise your Google Business Profile so you rank higher on Maps, look trustworthy, and get chosen when locals need a locksmith fast.
Website Development & SEO
Google
Advertising
What it’s like to work with Nova Marketing Agency
1. Free strategy session
We start with a straightforward call to identify why your business isn’t showing up on Google when it should and what’s costing you call-outs. You’ll leave with clarity on what to fix, what to stop wasting money on, and what will actually drive more calls.
2. Deep Dive & Optimisation
Within the first 2 weeks of our engagement, we do a deep dive into your entire digital presence to uncover what’s limiting your visibility and start fixing it immediately.
That includes:
Optimising your Google Business Profile so you show up higher on Maps
Improving your homepage experience so visitors trust you and call
Carrying out SEO improvements that help you rank for the jobs you actually want
No waiting months to “see what happens”. We focus on quick, meaningful wins that make your business more visible where it matters most, Google search and Maps.
3. Google Ads Campaign
This is where the phone starts ringing consistently. We start ads quickly using proven setups from successful locksmith campaigns we’ve already run. That means fewer mistakes, less wasted spend, and faster results. We do this by:
Showing your ads only in the areas you work
Targeting the types of jobs you want, and blocking the ones you don’t
Writing clear ads that match what people are searching for
Sending clicks to a clear targeted page that makes it easy to call
When someone clicks your ad, they see a page built for trust and speed especially on mobile.
The result:
More calls. Better jobs. Less money wasted.
4. Optimise & Support
We watch your ads, website, and Google presence closely to see what’s working and what’s not. This lets us make quick changes that improve results while cutting wasted spend.
That can mean:
Changing ad text to get more calls
Adding or removing keywords
Improving and adding pages on your website
Adding helpful updates, photos, and info to your Google Business Profile
The goal is simple:
Get more jobs while spending less on ads.
Over time, as your SEO improves, your website starts showing up higher in Google. That means more free traffic and less reliance on paid ads.
5. Long-term Growth
As your online presence gets stronger, your business becomes easier to find, even without ads.
Your website ranks higher.
Your Google Business Profile gets more trust.
More people call you because they recognise your name. At this stage, ads become a tool, not a crutch.
We help you:
Decide when to scale ads up or down
Focus on your most profitable jobs
Expand into new areas or services
Keep your marketing working as your business grows
The long-term goal is simple:
A steady flow of jobs, lower ad costs, and a business that keeps growing.
Our full management fee is $1500 AUD.
This covers your website, SEO, Google Business Profile, and Google Ads management.
Your ad spend is separate and depends on how many jobs you want.
Most locksmiths see:
Calls costing around $20–$24
About half of those calls turn into jobs
If you spend $1,000 on ads, that’s roughly:
40 calls
20 new customers
Add the numbers together:
$1,500 management
$1,000 ads
$2,500 total
From ads alone, that can bring in 20 extra jobs per month, on top of your existing work.
These are the results from a Melbourne locksmith we worked with from the 3rd quarter of 2021. Since then, they spent a total of $473,000 on Google Ads and generated approximately $5,500,000 in revenue from 2021 to 2024 from our efforts.
This is a good fit if you:
Are a licensed locksmith running a real business
Want more call-outs, not just more clicks
Are willing to invest in ads to grow steadily
Want to show up higher on Google and Maps
Care about getting the right jobs, not every job
Prefer clear numbers and honest reporting
This may not be the right fit if you:
Want results without spending on ads
Are looking for the cheapest option
Expect instant results with no setup
Want every type of job, anywhere
Aren’t ready to run your business like a business
Join our community of happy clients
Frequently asked questions
That’s often the case and it’s exactly why people come to us. We audit what you have, keep what’s working, and rebuild what’s not. You don’t need to start from scratch unless it truly makes sense.
Our team at Nova Marketing Agency employs a diverse range of tactics, strategies, and web development tools to assist businesses in achieving their marketing goals. Digital marketing campaigns are crafted with the aim of generating leads, conversions, sales, raising brand awareness, or fostering consumer engagement. What sets digital marketing apart is its trackability and measurability, allowing agencies to adapt and refine strategies for optimal results.
When executed correctly, digital marketing proves to be an incredibly effective method for reaching a broad audience with minimal effort and expense. Through digital channels, potential customers become aware of your business, understanding what you offer and why they need your products or services. Nova Marketing Agency specializes in navigating this digital landscape, allowing you to entrust your digital marketing efforts to our professionals. This way, you can focus on what you know best – your business – while we ensure your online presence thrives.
Depending on your current situation, you should start seeing an increase in sales from the first or second week once Google Ads go live. SEO and Google Business Profile improvements build over time and keep compounding.
We handle copywriting in-house. You can give us rough ideas or dot points, and we’ll turn them into persuasive, SEO-friendly content. We also offer blog writing and brand messaging packages if you want us to take it further.
We run paid campaigns across Meta (Facebook & Instagram), Google Search, YouTube, TikTok, and LinkedIn — depending on where your audience is and what your goals are. Strategy always comes first, platform second.
Absolutely. We give you full access and easy-to-follow instructions so you can make updates, post blogs, or tweak service pages without needing a developer. Prefer to stay hands-off? We offer support packages too.
Getting the most out of digital marketing requires a strategic and tailored approach. Here are key steps to maximize the impact of your digital marketing efforts with Nova Marketing Agency:
Define Clear Goals: Start by identifying your business objectives. Whether it’s increasing brand awareness, generating leads, or driving sales, clear goals provide direction for your digital marketing strategy.
Know Your Audience: Understand your target audience’s preferences, behaviors, and online habits. Tailoring your campaigns to resonate with your audience enhances engagement and conversion rates.
Comprehensive Strategy: Embrace a holistic approach. Integrate various digital marketing channels, including SEO, social media, email, and PPC, to create a cohesive and effective strategy.
Optimize Website and Landing Pages: Ensure your website is user-friendly, optimized for search engines, and has clear calls-to-action. Landing pages should align with your campaign goals and provide a seamless user experience.
Content is Key: Create high-quality, relevant, and valuable content. Content marketing establishes your authority in the industry and attracts and retains a loyal audience.
Utilize Social Media: Leverage social platforms to connect with your audience. Engage in conversations, share compelling content, and use paid advertising to extend your reach.
Invest in Paid Advertising: Strategically use PPC advertising for quick and targeted results. Allocate your budget wisely, monitor performance, and adjust campaigns for optimal outcomes.
Email Marketing Excellence: Build and nurture relationships through email campaigns. Provide valuable content, promotions, and personalized communication to keep your audience engaged.
Monitor and Analyze Data: Regularly review analytics and data insights. Understand what’s working and what needs adjustment, allowing you to refine your strategies for continuous improvement.
Responsive to Trends: Stay abreast of industry trends and technological advancements. Adapting to changes ensures your digital marketing efforts remain relevant and effective.
Test and Iterate: Implement A/B testing to refine your campaigns. Experiment with different approaches, analyze results, and iterate for ongoing optimization.
Partner with Experts: Collaborate with a seasoned digital marketing agency like Nova Marketing Agency. Our expertise ensures a customized approach, staying ahead of trends and delivering impactful results for your business.
By combining these elements, you’ll not only navigate the digital landscape effectively but also position your business for sustained growth and success. Contact Nova Marketing Agency today for a personalized consultation on how to maximize your digital marketing potential.
Engaging digital marketing services from Nova Marketing Agency comes with a promise of transformative outcomes for your business. Here’s what you can expect:
Increased Online Visibility: Our strategies aim to enhance your online presence, ensuring that your business is easily discoverable by your target audience.
Targeted Audience Reach: Precision is key. We employ strategies that precisely target your ideal audience, maximizing the impact of your campaigns and attracting those most likely to convert.
Lead Generation and Conversion: Digital marketing isn’t just about visibility; it’s about generating leads and driving conversions. Our approach is designed to turn potential customers into loyal clients.
Brand Building and Recognition: Establish and strengthen your brand identity. Through consistent messaging and impactful campaigns, we help build brand recognition and trust among your audience.
Measurable Results: Expect clear and measurable results. We utilize analytics and data-driven insights to track the performance of your campaigns, providing transparency and accountability.
Customized Strategies: There’s no one-size-fits-all. Our team crafts personalized strategies tailored to your business goals, industry nuances, and target audience, ensuring a bespoke approach.
Adaptability and Optimization: The digital landscape is dynamic. We continuously adapt and optimize strategies to stay ahead of trends, ensuring your campaigns are always relevant and effective.
Enhanced User Experience: A seamless online experience is paramount. We focus on optimizing your website and digital touchpoints to ensure visitors have a positive and engaging interaction.
Cost-Effective Solutions: Our goal is to maximize your return on investment. Through strategic planning and execution, we aim for cost-effective solutions that deliver tangible and sustainable results.
Expert Guidance: Partnering with Nova Marketing Agency means you have a team of experts by your side. Benefit from our industry insights, experience, and innovative approaches to digital marketing.
Communication and Collaboration: Expect open and transparent communication. We keep you informed about the progress of your campaigns, welcome feedback, and collaborate closely to achieve shared goals.
Continuous Improvement: Digital marketing is an evolving field. We are committed to continuous improvement, refining strategies based on insights and feedback to ensure ongoing success for your business.
At Nova Marketing Agency, our focus is on driving real and meaningful outcomes for your business through strategic and results-driven digital marketing services. Contact us today to embark on a journey of digital success for your brand.
Nope. We work on a month-to-month basis. We want to earn your trust, not trap you. Our clients stay with us because what we do works — not because they’re locked in.
You’ll work directly with senior strategists (that’s us — James and Niaz). No passing you off to junior staff or outsourced teams. We’re small, nimble, and deeply involved in every project.
Most clients start with an ad budget of $1,000–$3,000/month. We’ll advise you on the ideal starting point based on your goals and industry — and show you how to scale once we find what’s working.
You’ve put in the work, built something meaningful, and earned your clients’ trust. Now it’s time to scale that success — with marketing that amplifies your message, attracts your ideal audience, and builds long-term momentum.
Whether you’re ready to launch your first campaign or overhaul your online presence, we’re here to make the process clear, collaborative, and results-driven.
Let’s talk through your goals, challenges, and the smartest next step for your business.