Meet our team
of driven individuals
Our team of dedicated experts is passionate about driving your business to new heights. With a blend of innovative strategies and personalised care, we focus on delivering exceptional results tailored to your unique goals. Together, we bring years of industry experience, ensuring your brand stands out in today’s competitive market.
Niaz Makhdum
Co-founder/ Head of Growth
Hello! I’m a digital marketing consultant with a strong foundation in software engineering and competitive combat sports. Since 2014, I’ve been freelancing in digital marketing alongside completing my software engineering degree. After graduation, I spent five years as an Automation Consultant, where I honed my project and client management skills, working on projects for major companies. Meanwhile, I had built a team of digital marketing specialists balancing my business with my full-time work.
I have always wanted to empower people to do more of what they love, and I felt like I was achieving more of that through my digital marketing practice. So I quit my job and started focusing fully on helping business grow with my good friend James and our team of specialists. Hence, Nova Marketing Agency was born.
Niaz Makhdum
Co-founder/ Head of Growth
Hello! I’m a digital marketing consultant with a strong foundation in software engineering and competitive combat sports. Since 2014, I’ve been freelancing in digital marketing alongside completing my software engineering degree. After graduation, I spent five years as an Automation Consultant, where I honed my project and client management skills, working on projects for major companies. Meanwhile, I had built a team of digital marketing specialists balancing my business with my full-time work.
I have always wanted to empower people to do more of what they love, and I felt like I was achieving more of that through my digital marketing practice. So I quit my job and started focusing fully on helping business grow with my good friend James and our team of specialists. Hence, Nova Marketing Agency was born.
James Belcourt
Co-founder/ Head of Strategy
Hey there! I’m a digital strategist with a decade of experience working at some of the largest digital marketing companies in Australia. My passion has always been to empower businesses, which led me to work with renowned agencies where I learned the ins and outs of the industry. However, I noticed a growing trend: many agencies focused solely on aggressive growth, often sacrificing personalised care for their clients. They treated every client the same, despite each having unique needs and selling points, which clashed with my values.
During a moment of frustration, I met Niaz, who shared my belief in truly helping others. Together, we decided to create our own agency, not to become the biggest, but to offer a more selective, personalised approach. Our goal is to build long-term friendships alongside business partnerships, ensuring each client receives the care and attention they deserve.
Serena Melanie
Head of Branding/ Social Media
Hi! I’m a social media specialist with a passion for blending creativity and scientific strategies to help business owners achieve their digital goals. As a self-employed musician and mum of one, I’ve developed a deep understanding of the power of both personal and business branding in shaping future client and collaborator decisions. Growing up with a professional commercial photographer and visual merchandiser as parents, I inherited a love for visual storytelling. I’ve combined this first hand experience with my passion for technology and psychology to create my own brand Krisp Social alongside my collaboration with Nova Marketing.
I have extensive experience in marketing within the entertainment, artistic, hospitality and start-up sectors across Australia and internationally. My mission is to help your brand thrive on your chosen platforms and attract new clients. In today’s digital age – a consistent, creative, and vibrant online presence is key to business success. I’m here to support you every step of the way in making your social dreams a reality.
Fouad Saadi
Head of Operations
Hi, I have a wealth of experience in marketing, operations, and strategic business growth with a passion for technology, behavioural economics, and sustainability, I have spent years honing my skills across diverse industries and markets. My background includes key leadership roles in companies such as Access KSA and Exergenics, where I was responsible for overseeing commercial and operational strategies, supporting growth objectives, and managing partnerships across the MENA region.
In previous roles, I excelled at navigating the fast-paced environments of startups and tech companies, consistently driving innovation and operational efficiency. I have been integral to the success of various marketing campaigns, product strategies, and business partnerships. my expertise spans marketing, sales enablement, financial management, and investor relations—skills I now use to ensure that Nova Marketing Agency delivers outstanding results for its clients.
James Belcourt
Co-founder/ Head of Strategy
Hey there! I’m a digital strategist with a decade of experience working at some of the largest digital marketing companies in Australia. My passion has always been to empower businesses, which led me to work with renowned agencies where I learned the ins and outs of the industry. However, I noticed a growing trend: many agencies focused solely on aggressive growth, often sacrificing personalised care for their clients. They treated every client the same, despite each having unique needs and selling points, which clashed with my values.
During a moment of frustration, I met Niaz, who shared my belief in truly helping others. Together, we decided to create our own agency, not to become the biggest, but to offer a more selective, personalised approach. Our goal is to build long-term friendships alongside business partnerships, ensuring each client receives the care and attention they deserve.
Serena Melanie
Head of Branding/ Social Media
Hi! I’m a social media specialist with a passion for blending creativity and scientific strategies to help business owners achieve their digital goals. As a self-employed musician and mum of one, I’ve developed a deep understanding of the power of both personal and business branding in shaping future client and collaborator decisions. Growing up with a professional commercial photographer and visual merchandiser as parents, I inherited a love for visual storytelling. I’ve combined this first hand experience with my passion for technology and psychology to create my own brand Krisp Social alongside my collaboration with Nova Marketing.
I have extensive experience in marketing within the entertainment, artistic, hospitality and start-up sectors across Australia and internationally. My mission is to help your brand thrive on your chosen platforms and attract new clients. In today’s digital age – a consistent, creative, and vibrant online presence is key to business success. I’m here to support you every step of the way in making your social dreams a reality.
Fouad Saadi
Head of Operations
Hi, I have a wealth of experience in marketing, operations, and strategic business growth with a passion for technology, behavioural economics, and sustainability, I have spent years honing my skills across diverse industries and markets. My background includes key leadership roles in companies such as Access KSA and Exergenics, where I was responsible for overseeing commercial and operational strategies, supporting growth objectives, and managing partnerships across the MENA region.
In previous roles, I excelled at navigating the fast-paced environments of startups and tech companies, consistently driving innovation and operational efficiency. I have been integral to the success of various marketing campaigns, product strategies, and business partnerships. my expertise spans marketing, sales enablement, financial management, and investor relations—skills I now use to ensure that Nova Marketing Agency delivers outstanding results for its clients.
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